Good content is like handcrafted jewelry.
Let's say you're getting engaged. There's a reason why you don't buy your fiancee a $10 ring from Walmart. She might love that ring to match her favorite cocktail dress or as part of a funky outfit, but it's not to symbolize your commitment to each other. The $10 ring is cheap. It looks cheap -- you can see it from a mile away. It's bad quality. It's fake. It will turn her finger green. The stones will fall out. The "gold" coating will rub off. Is that what your impending marriage means to you?
Let's say you're trying to build your brand, market your web site, and draw your customers. There's a reason you don't outsource your SEO content or pay it out at $10 per article. That kind of quality might work for your personal blog or an internal e-mail, but it's not going to build your brand as a knowledgeable, trusted company. The $10 article is cheap. It looks cheap -- you can see it from a mile away. It's bad quality. It's not fact-checked. It's not edited. It's not proofed. It doesn't have clarity, consistency, or well-thought-out ideas. The spelling is off, the grammar is poor. Is that what your company's image means to you?
You think we're exaggerating, but at S2EO, we do a lot of research when crafting our content for our customers. As such, a lot of sources that we could use -- sites that fill themselves with content that's not edited or fact-checked -- are not used by our team because they aren't premium quality -- here are a few examples (we've taken out any site identifiers or author names):
Here, "lack of finance" isn't grammatically correct. The bigger issue, however, is the lack of quailty writing. This paragraph isn't written well -- it's not stylish, engaging, or flowing.
First off, there's a lack of consistency between the title and the article. Is it "T-Shirt" or "T Shirt"? Grammatically, here's a lack of number agreement with both, "covers out of old T Shirt" and "Solid colored T Shirt work best." Arguably, "Solid colored" should also be hyphenated. And that's just the first three sentences of this article!
"Hours and hour's"? The fact that this writer was correct the first time and incorrect the second time highlights the complete lack of editing on the part of this article (not to mention the debatable point of whether you can really spend "hours and hours" in that very nice but tiny museum).
Now, this is actually a Tweet (a Twitter status update), so we can ignore the lack of capitalization as well as the condensation of "your" to "ur." However, this SEO outsourcing company actually has such grammatically-incorrect phrases as "why not outsourcing..." in an effort to attract customers. Really?
The above examples weren't even scouring the Web for errors, and we're not using examples from Wikipedia -- instead, these are sources that claim to have quality, expert writers in their hands.
But as you can see, you get what you pay for -- and you're not paying for premium content. Those kinds of articles above -- error-filled and poorly-written -- are what $10 gets you. In this economy, the key is not to buy cheaper -- it's to get the best value for your money. Where do you think the value lies?
Let's say you're getting engaged. There's a reason why you don't buy your fiancee a $10 ring from Walmart. She might love that ring to match her favorite cocktail dress or as part of a funky outfit, but it's not to symbolize your commitment to each other. The $10 ring is cheap. It looks cheap -- you can see it from a mile away. It's bad quality. It's fake. It will turn her finger green. The stones will fall out. The "gold" coating will rub off. Is that what your impending marriage means to you?
Let's say you're trying to build your brand, market your web site, and draw your customers. There's a reason you don't outsource your SEO content or pay it out at $10 per article. That kind of quality might work for your personal blog or an internal e-mail, but it's not going to build your brand as a knowledgeable, trusted company. The $10 article is cheap. It looks cheap -- you can see it from a mile away. It's bad quality. It's not fact-checked. It's not edited. It's not proofed. It doesn't have clarity, consistency, or well-thought-out ideas. The spelling is off, the grammar is poor. Is that what your company's image means to you?
You think we're exaggerating, but at S2EO, we do a lot of research when crafting our content for our customers. As such, a lot of sources that we could use -- sites that fill themselves with content that's not edited or fact-checked -- are not used by our team because they aren't premium quality -- here are a few examples (we've taken out any site identifiers or author names):
Here, "lack of finance" isn't grammatically correct. The bigger issue, however, is the lack of quailty writing. This paragraph isn't written well -- it's not stylish, engaging, or flowing.
First off, there's a lack of consistency between the title and the article. Is it "T-Shirt" or "T Shirt"? Grammatically, here's a lack of number agreement with both, "covers out of old T Shirt" and "Solid colored T Shirt work best." Arguably, "Solid colored" should also be hyphenated. And that's just the first three sentences of this article!
"Hours and hour's"? The fact that this writer was correct the first time and incorrect the second time highlights the complete lack of editing on the part of this article (not to mention the debatable point of whether you can really spend "hours and hours" in that very nice but tiny museum).
Now, this is actually a Tweet (a Twitter status update), so we can ignore the lack of capitalization as well as the condensation of "your" to "ur." However, this SEO outsourcing company actually has such grammatically-incorrect phrases as "why not outsourcing..." in an effort to attract customers. Really?
The above examples weren't even scouring the Web for errors, and we're not using examples from Wikipedia -- instead, these are sources that claim to have quality, expert writers in their hands.
But as you can see, you get what you pay for -- and you're not paying for premium content. Those kinds of articles above -- error-filled and poorly-written -- are what $10 gets you. In this economy, the key is not to buy cheaper -- it's to get the best value for your money. Where do you think the value lies?
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