A lot has been made lately of ghost tweeting, and we're consistently surprised by the articles that say you should never outsource your tweets by hiring a ghost tweeter.
Sorry, but we have to respectfully disagree. Are we biased? Yes, we offer ghost tweeting as a service to our clients, but we do so for a reason: we think it's valuable.
Admittedly as we posted here, if you're going to hire a ghost tweeter, it has to be done well. Otherwise, yes, it is a bad idea. But the same can be said for anything -- are you hiring a PR firm? They've got to do it well. Are you hiring a cleaning company for your office? They've got to do it well. Are you hiring a lawyer to handle your legal issues? They've got to do it well.
They say a good manager knows how to delegate. If you delegate out your cleaning crew, your legal team, your insurance team, your HR department, your bookkeepers, your consultants, your PR firm, your media department, etc etc etc... why can't you delegate out your Twitter? Sure, the cleaning crew may not be the face of your company that goes out to your customers and clients, but the press releases sent by your outsourced PR firm sure are.
If you can get into Twitter and enjoy it, then by all means, go for it. But what if you hate it? What if you don't understand it? What if you don't have time for it? That's the biggest issue we see with clients. They know that they need it, they understand the basics, but they can't keep it going. Their Twitter stream will be going full tilt for months, until it wanes, and suddenly you realize they haven't tweeted in two months. How is this beneficial for business?
The simple answer is that it's not. And instead of agonizing over something you "have" to do, why not delegate it to someone who enjoys doing it? Someone that has a passion and a knowledge to make it work in ways you might not have even thought of? To us, using a ghost tweeter seems like a no-brainer.
Sorry, but we have to respectfully disagree. Are we biased? Yes, we offer ghost tweeting as a service to our clients, but we do so for a reason: we think it's valuable.
Admittedly as we posted here, if you're going to hire a ghost tweeter, it has to be done well. Otherwise, yes, it is a bad idea. But the same can be said for anything -- are you hiring a PR firm? They've got to do it well. Are you hiring a cleaning company for your office? They've got to do it well. Are you hiring a lawyer to handle your legal issues? They've got to do it well.
They say a good manager knows how to delegate. If you delegate out your cleaning crew, your legal team, your insurance team, your HR department, your bookkeepers, your consultants, your PR firm, your media department, etc etc etc... why can't you delegate out your Twitter? Sure, the cleaning crew may not be the face of your company that goes out to your customers and clients, but the press releases sent by your outsourced PR firm sure are.
If you can get into Twitter and enjoy it, then by all means, go for it. But what if you hate it? What if you don't understand it? What if you don't have time for it? That's the biggest issue we see with clients. They know that they need it, they understand the basics, but they can't keep it going. Their Twitter stream will be going full tilt for months, until it wanes, and suddenly you realize they haven't tweeted in two months. How is this beneficial for business?
The simple answer is that it's not. And instead of agonizing over something you "have" to do, why not delegate it to someone who enjoys doing it? Someone that has a passion and a knowledge to make it work in ways you might not have even thought of? To us, using a ghost tweeter seems like a no-brainer.
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