People spend a lot of time on Facebook. While over half of all users login at least once a day, 12 percent of users are checking in every couple of hours. In fact, S2EO has been urging businesses to jump on the social media bandwagon for precisely this reason—with over 500 million users on Facebook, companies have the opportunity to connect with a huge network of potential clients and customers.
For many, Facebook offers an easy opportunity to kill some time and mentally check out for a bit. However, we can all attest to the fact that sometimes on Facebook it seems as if a whole lot of nothing is going on. Which begs the question, when are Facebook users the most active? And more importantly, if you’re a business, when should you be posting to attract the most attention to your page?
Vitrue, a social media management company, did a study to find out, analyzing the Facebook posting data of over 1500 brand streams over a two-month period. Here is what the study uncovered:
- The three most active times for users are weekdays at 10:00 a.m., 2:00 p.m., and 7:00 p.m. CST, with users being the most active at 2:00 p.m.
- Overall, Wednesdays at 2:00 p.m. is the busiest time for users.
- Brand fans are much less active on Sundays than on any other day of the week.
The study found some other interesting findings as well. While the most amount of activity (posts and comments) tends to occur at 2:00 p.m. on weekdays, posts made in the morning typically fare better than those in the afternoon. In fact, posts made in the morning are 39.7 percent more effective engagement-wise than those made in the afternoon.
Of course, more research on the topic needs to be done, but for businesses, the findings can be extremely helpful. Being aware of the times when your users are most likely to engage on your page can help strengthen your marketing strategy.
What do you think of the findings? Does your company post on Facebook at a certain time of day? Let us know in the comments below.
0 comments:
Post a Comment