Friday, November 12, 2010

Facebook Rolls Out (Another) New Feature: Mentions

Facebook has been making a lot of changes lately, mostly in an attempt to make information more easily accessible to users. For instance, users have probably noticed the more consolidated format for birthday wall postings, as well as the new Friendship pages, which include not only wall posts (formerly under “see wall-to-wall”), but also the photos, shared events, and mutual friends of two people on Facebook.

Well, Facebook is rolling out yet another new feature known as “Mentions.” The feature enables users to see which of their friends are talking about a particular topic by combining the posts in their newsfeed. Facebook described Mentions, saying, “This feature looks for certain phrases in the text of feed stories and combines them into one story if it finds matches. It’s currently being tested with a very small percentage of people.”

The feature will also show which Groups and “likes” your friends are most talking about, which could be a big plus for businesses who utilize Facebook pages by drawing more users to their brand.

What do you think of the new features? Have you noticed the changes? Let us know in the comments below. 

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