Participation in real-time social media networks is on the rise, according to the Global Web Index, a new study by social media consultancy Trendstream. While participation in static online conversations like blogs and forums decreased in 2010, real-time social networks and microblogging sites like Twitter and Facebook have increased by 20 percent in the last year.
Interestingly, the study also revealed that social media has become more about sharing professional content than personal content. The sharing of news stories links, videos, and other informational content went up 10 percent in 2010, while posts about personal photos went down 5 percent.
In fact, this new data can be seen in the site design changes of the big social media players—Twitter asks users, "What's happening?" instead of "How are you doing?" Similarly, Facebook removed the "Username is…" from status updates, encouraging users to post a wide variety of information.
The study is big news for businesses who utilize social media as part of their overall marketing strategy. Companies that focus on creating engaging, meaningful content for their customers and that distribute it through various social media channels have the potential to connect with a huge userbase of customers and potential customers who can then share that content with others.
What do you think of the findings? What social media networks does your company use? What type of content do you share? Let us know in the comments below.
0 comments:
Post a Comment