For all the businesses out there that created a Facebook profile to publicize your brand before there was such a thing as a Facebook "page," your day of reckoning is finally here.
Facebook recently launched a tool that enables users to convert their Facebook profiles into pages. People who opt to make the switch will find that their profile pictures and friends (now categorized as "likes") will move from their personal profile to a business page.
Unfortunately, this is the only content that will transfer over, and the "migration," as Facebook is calling it, is not reversible. So, users should make sure to download and save any other content that they do not want to be lost, including their photos, messages, or other personal information from their profiles.
Of course, for many businesses, the move may not even be an option anymore. In fact, we at S2EO cannot help but to be a little bit bitter at Facebook over the new feature. As some of you might remember, S2EO's parent company, Shakespeare Squared, had their Facebook account disabled a few months back because it was discovered that we had created a profile for the business rather than a page.
Still, the feature does hold a lot of perks, especially for executives or other public figures that have muddled the line on Facebook between their personal connections and brand followers. The tool allows an easy transition for many users to create a page for their business that is separate from their personal profile.
What do you think of the tool? Do you plan to use it? Let us know below.
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