New Subscription Plan for Apple Apps

Apple recently announced its plans for a new subscription service for apps delivering content, including newspapers, magazines, videos, and music. Under the plan, publishers will be able to keep 100 percent of the revenue from app subscriptions sold on their own site; however, Apple will get 30 percent of the revenue from any subscriptions purchased from them directly.

Steve Jobs commented on the new service, saying:

"Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers."

While it remains to be seen how publishers will react to the plan, Apple has also made it clear that it will allow publishers to control privacy features.

What do you think of Apple's subscription plan? Let us know below.